Live Report Exclusive

SiM at Shepherd’s Bush Empire, London

04/03/2024 2024-03-04 01:00:00 JaME Author: ChrisN

SiM at Shepherd’s Bush Empire, London

The reggae-punks finally get to take on the world.


© ChrisN
As the saying goes, it takes twenty years of hard work to become an overnight success. If there was ever a band that lived up to that wisdom, it’s reggae-punk outfit SiM. Formed back in 2004, they’ve concocted an intriguing brew from rock, metal and reggae influences. It might seem like an incongruous mix at first, but over the years they’ve honed their distinctive sound to a keen edge.

While they’d built a successful career in Japan, their international ambitions had been frustrated. On the face of it, their hard rock sound, leaning heavily into English lyrics, would seem to place them ideally for the American market, but their US debut at Knotfest in 2016 didn’t drum up the interest they’d hoped for and left them wondering if their chance had come and gone. Life has a habit of turning on a singular key event though. Just as the smash hit anime epic "Attack on Titan" was reaching its conclusion, switching record labels gave SiM the opportunity to provide the show’s opening theme. That song, The Rumbling, blew up big time, catapulting them into the spotlight of international anime fandom. Swiftly following up with another "Attack on Titan" theme, UNDER THE TREE, didn’t do them any harm either.

SiM didn’t stop to look this particular gift horse in the mouth. Instead, they threw a saddle on it and are riding it as hard and fast as they can. They’re putting some serious miles in, touring their latest album PLAYDEAD around the UK and Europe, then a nationwide tour of Japan before heading off on a huge coast to coast expedition across North America and a quick spin through Australia later in the year.


They’ve played it smart when it comes to growing an international fanbase. While anime was responsible for propelling them to the next level, they want to reach a wider rock audience, so snagging support slots with like-minded bands puts them in front of different audiences. This wasn’t SiM’s first visit to the UK, they impressed at the 2023 Download Festival and also had a sold-out headline show at the Islington Academy, but for their first European tour they were supporting Texan rock band Nothing More. The UK leg hit Manchester, Bristol, Birmingham and Glasgow, with the London stop at the Shepherd’s Bush Empire.

The first support act, Danish alt-rock band Siamese, had warmed up the venue, but the energy in the refurbed Edwardian music hall was amped way up when SiM took to the stage. Opener KiSS OF DEATH got the whole place jumping and chanting straightaway with its reggae/post-hardcore mix.The nu-metal/reggae mash-up HiDE and SEEK, followed by the high tempo rock/ska blast of DO THE DANCE showed just what SiM’s self-styled ‘reggae-punk’ sound is all about.

The quickfire flipping through musical genres gave MAH the chance to show off his impressive adaptability as a vocalist. Decked out in his customary heavy black eye make-up, polo shirt and tie, he slid effortlessly between styles as the songs switched back and forth from rock to reggae rhythms and the slight American twang to his accent really punched home the English lyrics. He can go emo or screamo but he’s also nailed that unmistakable vocal lilt that characterises reggae and he even threw in a little ragga MC rapping.


MAH paused to make the introductions, not that they were really needed.It was clear from the chants of “SiM! SiM! SiM!” that filled the venue a significant chunk of the audience was here just for them. His good grasp of English made for some easy banter with the crowd and he silenced them instantly, barking “Shut up! It’s my turn!” He asked, “Does anyone know 'Attack on Titan'?” which raised a huge cheer, “You know that song, right?” which turned out to be a bit of a tease as they launched in to UNDER THE TREE. It went down a storm anyway and everybody got what they came for next with the second part of the "Attack on Titan" double-header, The Rumbling, which kicked off a massive singalong.

They lightened the mood from the dystopian hell of "Attack on Titan" to some good old-fashioned sex and violence with the bouncy upbeat ska of GUNSHOTS. Devil in Your Heart was more of a straightforward rocker, but the lyrics gave a nod to British ska band The Specials with the line, “A message to you Rudy”, the title of the song they made famous with their 1979 cover version.

It’s probably fair to say SiM’s sound is a niche within a niche, and MAH checked with everyone to see what they thought of it. “So, what do you think?” he asked, which was met with screams of approval. He mused on their hybrid musical approach, “What the fuck is that?! Reggae? Ska? Metal? We call it ‘reggae-punk’. I don’t know what ‘reggae-punk’ is actually, but this is our style.”


Then for the good news, he announced, “We are coming back, so don’t miss the opportunity to see us again. See you next time. Arigatou! Mata ne!” The crowd, seemingly having already decided that they’ll be there for that, shouted back “Mata ne!”

SiM’s charismatic frontman certainly knows how to work an audience. While bassist SIN and guitarist SHOW-HATE were bouncing around the stage like excited teenagers and spikey-haired drummer GODRi hammered out the beats, MAH had the crowd in the palm of his hand, coaching them to sing the chorus to RED. Everyone was having a blast and happy to go along with MAH’s shenanigans during KiLLING ME. He incited them into a big circle mosh pit before getting everyone to crouch down, then jump up all over the place right on cue. It made for a fun finish to a cracking set.

MAH quickly checked his watch, it looked like they’d run a little long, so the band made their goodbyes as the crowd screamed and shouted their appreciation. They might have been up against the clock that night, but after all those years, SiM’s time has finally come.

Set list

01. KiSS OF DEATH
02. HiDE and SEEK
03. DO THE DANCE
04. UNDER THE TREE
05. The Rumbling
06. GUNSHOTS
07. Devil in Your Heart
08. RED
09. KiLLiNG ME

Links to download and stream SiM's latest album PLAYDEAD on various music platforms are available here, and you can find tickets for their upcoming tours of North America and Australia on their official English website.

Check out our photo gallery of SiM in action below.
 Download or stream "PLAYDEAD"  Buy tickets for SiM's North American and Australian tour dates
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Date Event Location
  
15/02/20242024-02-15
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London
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MASS OF THE FERMENTING DREGS to Tour Europe

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Zeke Deux to Perform in Germany © Zeke Deux. All rights reserved.

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Zeke Deux to Perform in Germany

Visual kei band Zeke Deux will be performing in Germany for the first time this September.

QUEEN BEE to Return to the US © QUEEN BEE / Ziyoou-vachi. All rights reserved.

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QUEEN BEE to Return to the US

Rock band QUEEN BEE (aka Ziyoou-vachi) will be appearing at "Anime Boston" in March and holding their first headline show in New York in April.

Paledusk Announce New EP and Overseas Tour Dates © Paledusk. All rights reserved.

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Paledusk Announce New EP and Overseas Tour Dates

Metalcore band Paledusk will release a new EP on February 21st, and they will be heading to Australia, Europe and the UK in the coming months supporting CROSSFAITH and POLARIS.

Interview with HANCE © HANCE. All rights reserved.

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Interview with HANCE

Singer-songwriter HANCE shares some thoughts on his cinematic second album "BLACK WINE" and his genre-blending, borderless approach to music.

Broken By The Scream Announces American Tour © Broken By The Scream

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Broken By The Scream Announces American Tour

Screaming metal idols Broken By The Scream will be embarking on an American tour, with dates in the US, Mexico, Chile and Brazil, in April.

FAKE TYPE. and TAKERU to Return to the US © FAKE TYPE. All rights reserved.

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FAKE TYPE. and TAKERU to Return to the US

Electro swing duo FAKE TYPE. and ex-SuG vocalist TAKERU will be returning to the US in February.

GOKUMON and BackDrop Cinderella Announce US Tour © GOKUMON x Backdrop Cinderella. All rights reserved.

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GOKUMON and BackDrop Cinderella Announce US Tour

Punk rock bands GOKUMON and BackDrop Cinderella will be hitting five cities in the US in March.

Ado Announces World Tour © Ado. All rights reserved.

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Ado Announces World Tour

Singer Ado will be embarking on her first world tour this February, with dates in Asia, Europe and America.

NANO Announces US Tour © NANO. All rights reserved.

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NANO Announces US Tour

Rock singer NANO will embark on her first-ever US tour on January 21st, and she will release a new digital single on the 12th.

TCL Chinese Theatre Announces Special Ceremony to Unveil YOSHIKI's Handprints and Footprints © YOSHIKI. All rights reserved.

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TCL Chinese Theatre Announces Special Ceremony to Unveil YOSHIKI's Handprints and Footprints

YOSHIKI's cement handprints and footprints will be unveiled at a special ceremony in Hollywood on January 9th, and his film "YOSHIKI: Under the Sky” will begin streaming on Amazon Prime Video later this year.

XaaXaa to Perform in the US © XaaXaa. All rights reserved.

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XaaXaa to Perform in the US

Visual kei band XaaXaa will be making their US debut at Maryland convention "Katsucon" in February 2024.

Vicke Blanka Announces North American Tour © VK Blanka. All rights reserved.

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Vicke Blanka Announces North American Tour

Singer-songwriter Vicke Blanka will be embarking on his first North American tour in January 2024.

JILUKA to Perform in Portugal © JILUKA. All rights reserved.

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JILUKA to Perform in Portugal

Visual metal band JILUKA will be playing their first show in Europe at Portugal's "Evil Live Festival" in June 2024.

Boris and Kiyoharu to Tour Australia © Boris. All rights reserved.

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Boris and Kiyoharu to Tour Australia

Rock band Boris and Kuroyume frontman Kiyoharu will head Down Under for a six-date tour in March.

DIR EN GREY Announce European Tour © sun-krad Co., Ltd. All Rights Reserved.

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DIR EN GREY Announce European Tour

DIR EN GREY will return to Europe with a tour highlighting their albums "Withering to death" and "UROBOROS" in March 2024.

New Digital Single from DEVILOOF © DEVILOOF. All rights reserved.

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New Digital Single from DEVILOOF

Visual metal band DEVILOOF will release a new digital single on October 20th, and they have announced tour dates in Latin America for 2024.

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