BE:FIRST is a seven-member dance-vocal group that was born from “THE FIRST”, an audition show produced by rapper SKY-HI and his management company and label BMSG. Aiming to live up to the show’s tagline of “quality first, creative first, artisism (artistic expression) first” and SKY-HI’s goal of producing a Japanese boyband strong enough to stand on the world stage, the group’s members were selected not just for their performance skills, but also for their distinct personalities and passion for creating their own music, lyrics and choreography.
The group’s works are designed to accentuate the members’ individuality, highlighting elements such as SOTA’s world championship-level dancing, SHUNTO’s playful, relaxed onstage persona, JUNON’s high vocal range and RYOKI’s strong grasp of the English language.
BE:FIRST released their major debut single Gifted. in November 2021.
News
BE:FIRST's new concept single "Masterplan", featuring a solo song from JUNON, is out on digital platforms worldwide now.
News
Dance-vocal group BE:FIRST's collaboration song with "ONE PIECE CARD GAME", "Set Sail", is out on digital platforms worldwide now.
Special
BMSG's artists and trainees have recorded a New Year message for their fans around the world, and SKY-HI has shared some thoughts on the company's progress in 2023 and goals for 2024.