Currently celebrating their 15th anniversary year, rock band BACK-ON
just released a new digital single titled Kill the Beat feat. JESSE
on July 30th.
As the title suggests, the song is a collaboration with JESSE
, the frontman of rock bands RIZE
and The BONEZ
was produced with the intention of returning to the band's roots of rap-rock. JESSE
sing and rap intertwining lines over a heavy beat that aims to transport fans back
to the music scene of the early 2000s.
This collaboration is also particularly significant as it was JESSE
who originally gave BACK-ON
their name (a play on the Japanese word "bakuon", meaning “explosive sound”) back when they began.
The single has been released across the US and Europe courtesy of British label JPU Records
. Links to download and stream it on various digital music platforms are available here
A teaser video released ahead of the single features a clip of the song over vintage footage of BACK-ON
from early in their careers:
The full music video for Kill the Beat feat. JESSE
has also been revealed on YouTube: