YMCK

biography - 15.03.2009 12:00

YMCK

Yokemura (musical programming), Nakamura (visual programming) and Midori (vocals and scenography) brought out their first CD-R in 2003. At the beginning, Yokemura wanted to produce original electronic music, but soon fed up of the techno/house fare in vogue at the time, he chose to take another direction altogether. He wanted to manipulate simple sounds and create a "picopico" style, clickety and poppy. He found the ideal raw materials for his music in the world of early 1980s video games. Yokemura was clever enough to avoid the clichés; his main influence is jazz in any case. As you can imagine, his approach has taken YMCK well beyond video game music.

At the beginning of 2008, YMCK took on the stature of an international group. Their first two albums, Family Music (2004) and Family Racing (2005) were both released on the label Usagi-Chang (Sonic Coaster Pop, Macdonald Duck Eclair, PINE*am), an independent representing a new Japanese electronic pop scene that was taking over from the declining "Shibuya-kei" movement.

YMCK surprised a lot of people when they announced that they were releasing their third album Family Genesis on Avex Trax, a phenomenally powerful Japanese label with a mass market policy (Ayumi Hamasaki, Kumi Koda, Namie Amuro). Did this mean a new niche strategy for Avex? The news shook up the independents.
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